Over the course of my journey in broadcasting I’ve gotten the chance to meet and work with some true professionals and great people. Today’s interview here on PBP Stories fits both of those categories as well as anyone can, Justin Barrientos. I got the opportunity to work with Justin back in March for a week during the NCCAA National Championships in Winona Lake, Indiana as well as to learn from someone I have come to greatly admire in this crazy field. You can follow and interact with Justin on twitter here: https://twitter.com/HBCsportsPBP.
How long have you been in broadcasting?
I will actually be celebrating 20 years in broadcasting in July!
The summer that I graduated from High School, I knew that I wanted to get into radio, so I went around to all the stations in Winona (there were 3 at that time), and just looked to see if there were any part time slots open at any of them. Looking back, it was a kind of gutsy move on my part. I didn’t have a demo, or any real experience. One of the stations blew me off, one took my contact information, and said to check back, but one station (KHME-FM) actually had me fill out an application, and said that they didn’t have anything open at that time, but if something opened up, they would be in contact with me.
I checked back almost every week with KHME to see if there was anything there, and “no” was always the answer. Then, about 2 weeks or so later, they called me in, had me record a little demo, and hired me as a fill-in/weekend announcer, and I was on my way. I worked at that Lite FM station for 4 years. When I was a Senior in College, the station was sold to a larger media group from Chicago. Cuts were made, people left, and my role was reduced, and when I graduated from College, I left and moved to one of the other stations in Winona that had blown me off when I was just out of High School, and joined them (KAGE-AM/FM).
I was hired by KAGE-AM, a Country station, to do the mid-day shift, and the first day I was on the air was a little bit of a disater. I had to run the board for the show “Party Line” where people called in and tried to sell things they didn’t want anymore, on the air. I dropped some calls, left mics on, and it just didn’t go well. The rest of my shift that day went well, but the person who was the Morning DJ on the FM station, a Hot AC station, quit, and they asked me to take that over instead. I did that for about 8 months, and seemed to battle the owners almost every day. Some of it was them, but some was me thinking I knew more than I did ( I was only 22 at the time), but it just wasn’t the right place for me at that time.
I will say, I am very glad I worked there, because I learned a lot about myself, and what I needed to do to stay in broadcasting. It was also there that I got my first taste of sports broadcasting, as I called High School baseball and softball, College softball and Amateur baseball for their sister station, KWNO-AM in 1999.
It was also there, that one of the owners paid me a huge compliment. I was out covering a High School Baseball game, and the owner was in the control room, overheard the game, and mentioned to the board op, “I didn’t know the (Minnesota) Twins were on today.” The op said, “They’re not, that’s Justin doing a game.” The owner then said, “Wow, that really sounds like a Pro broadcast!”
I left there, and in 2000, I joined Hiawatha Broadband Communications to work on a local TV newscast, anchored by the news anchor I worked with at KHME, and that job eventually morphed into sports broadcasting. I called my first game for them in 2001, and have been there since.
Very early on. I listened to as much radio as I could when I was younger, because I thought that was what I was always going to do. TV was never something that I thought about doing. I listened to radio countdown shows, and sports broadcasts, and always thought I was going to be the next Dick Clark or Casey Kasem!
It varies on the sport I’m doing, and how many games I have each week. I will e-mail coaches for stats and information after their last game before ours, I’ll go over that information or Game Notes, if it’s a College broadcast and do my boards. On game day, I get there as early as I can, get set up, go over all of my notes again, then run down during warm-ups to chat with the coaches again, make sure I have name pronunciations right, check if there are any number changes, or changes in the roster, and make sure I have the correct starting lineups.
What sports do you currently broadcast?
Currently, I do football, soccer, basketball, hockey, and I’ll get into baseball again this summer! I also announce parades during the summer, I’ve started to do some PA for soccer, basketball and softball. While at HBC, I’ve also called some volleyball, danceline competitions, and I did an MMA event!
The MMA was really out of nowhere. The promoter contacted us to see if that was something twe wanted to try, and he asked for me to do the play-by-play as a condition of us doing the event. That was a little strange, because I had never done a fight before, and didn’t really follow the sport, But, he knew me from other sports I had done, and just thought I would be a fit. It worked because I had a good color announcer. He was a former fighter, and really did a good job of explaining things.
Same thing with our danceline broadcasts. We had 2 former dancers as color announcers, and I just played the role of someone who was new to the sport, because I was, and just asked them questions during the breaks in dances, trying to get as much information about the sport as I could in the broadcast.
We had some great local announcers that I looked up to. Wayne Valentine was one. He was the newsman I worked with at KHME, and followed over to HBC. He taught me a lot, and is a legend in Winona. Nationally, it ranges from people who did music shows, like Dick Clark, Casey Kasem, Scott Shannon, Bob Worthington and Shadoe Stevens, to those that I listened to doing sports – Herb Carneal, the late Twins announcer, John Gordon (former Twins Announcer), Vin Scully, Gary Thorne, Doc Emerick, Kevin Harlan (he did Timberwolves radio the first few years, and I listened to as many of those games as I could!), Bob Kurtz, John Miller, Bob Costas, and many many more that I know I’m forgetting.
Brad Nessler is another, not only because he is a great announcer, but he is from St. Charles, MN, which is about 20 miles away from my hometown of Winona, MN.
Is there anyone you emulate, and if so in what way?
I really don’t try to emulate anyone, because I don’t want to be an imitation of anyone else. I want to be me on the air, and I try to have a conversational style that sounds like the way I would talk to my best friend off air.
What is your favorite on air story you can share with us?
I’ve had the great opportunity to call games for the High School I graduated from (Cotter), and the College I graduated from (Winona State University).
In 2006, I did a girls basketball game for Cotter against long-time arch rivals, Rochester Lourdes. In my basketball and baseball playing days, that was always the game you looked for on the schedule and circled. You could lose every other game, but if you beat Lourdes, you would be happy. Cotter Girls Basketball hadn’t had that feeling in a long time. Going into that game, the Ramblers had lost 47 consecutive games to Lourdes, dating back to the 80’s. That night, though, everything came together, and Cotter won. It was a little hard to keep from being a “homer” because that game meant so much to Cotter, and me personally, because it was my school! The crowd stormed the court after the win, and it was unlike any high school game I had ever done. I was told later that someone had recorded the game, and they played the end at an all-school assembly the next day, with my call at the end turned up loud!
For Winona State, they are a National Powerhouse in NCAA Division II Men’s Basketball. I’ve covered them since 2001, and they really took off in 2006. They won the National Championship that year, but as a TV station, we could only broadcast up to the Sweet Sixteen round, then the National media took over. We did a Sweet Sixteen broadcast the next year, and they lost the National title game to Barton in the last seconds. In 2008, again, they tore things up, and we did another Sweet Sixteen broadcast. This one was simulcast on HBC and FOX Sports North, so our broadcast was seen in Minnesota, Wisconsin, and the Dakotas! WSU would go on to win the National title again, making it 2 National titles in 3 years.
As cool as that was to be a part of, we had a moment in 2009 with the WSU Women’s team that was more personal. WSU had not been very strong in Women’s basketball, but they put together a great 2008-2009 season, and hosted a conference playoff game for the first time in school history. They were the Number 2 seed that year, and needed Number 1 Minnesota State to lose, in order to host the rest of the tournament. After their game was done, we stayed on the air as long as we could, to see if we could get a final on the Minnesota State game. Some Winona State players started to huddle around our broadcast area, looking at our live stats to see if they would host, and when it was a final, they started celebrating right around us on the air, making us feel like part of the team!
Do whatever you can do to get your foot in the door. Do PA announcing, if you can. Hang around radio and TV stations (within reason!) to try to talk to some of the people doing the job you want to do some day. Do internships – you never know where that will lead you!
HBC was hired in 2007 to be the first TV home of the La Crosse Loggers baseball team, in the Northwoods League. They arranged for us to have guests during the games, and we had great conversations with Dick Raddatz, Jr, the President of the League. We also got to talk with Dominic Latkovski, who is in the suit for the BirdZerk, when they came to La Crosse to be entertainment during a Loggers game. But, the interview that I’ll remember forever during that season was when Bob Brenly did a couple of innings with us. His son, Michael was on the team, and it was neat to not only talk to a former Major League player, manager and broadcaster, but it was cool to see the game through his eyes as he was watching his son play. We actually talked to him twice during that season.
Also, just a bit of self-promotion – I have been nominated for 2 Regional Emmy Awards with the Upper Midwest Chapter of the National Academy of Television Arts & Sciences. I was nominated for Sports Play-By-Play in 2009, and a game I did in 2011 was nominated for Best Sporting Event/Game, Live/Unedited.
For the 2009 nomination, I was up against Anthony LaPanta from FOX Sports North, and Tom Hanneman, who did the Minnesota Timberwolves broadcasts for FOX Sports North. He actually called me after the nominations came out, to congratulate me for my nomination, as I was a first-timer. He ended up winning that year, but I just thought it was neat that he would call me!